You enter the elevator of a large office building ... press the floor button on floor 14 ... 2, enters the head of a venture capital firm ... what chance you're just looking for funding for your new product ... you present ... blah, blah, blah ... on the floor 8 asks ... what makes your business? ... have 6 floors to respond something less than a minute ... what say?
In most cases you do not know what to say, we are concerned over the short time we have to focus a message simple and direct ...
Another useful resource is the book by Milo O. Frank, "How to get your point across in 30 Seconds, or less " ...
How do you feel when you get to floor 14?
Anew!
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